How To Create An Avatar – Checklist

Author: Mike Ruman

Creating an avatar for your business is one of the first steps in your marketing strategy.

We want to fully dig into who we’re serving. What they care about. Where they hang out online. All the things.

Below is a checklist you can use in your marketing to create your avatars.

How To Create Your Avatars – Walkthrough Video

Understanding Your Avatar From A Marketing Strategy Point Of View

We want to start at a high level to understand what our avatar is really wanting.

Here are three parts of the checklist invovling strategy:

  • Goals: What is the action you want the avatar to take?
  • Problems: What are the problems your avatar has related to your product or service?
  • Solution: How can your product or service solve this for your avatar?


Creating Demographic Data For Our Avatar


  • What keeps them up at night?
  • What makes them angry?
  • What do they do for fun?
  • Where do they hang out?
  • What do they value?
  • Use Bain’s Elements of Value:
  • What are they interested in?
  • What do they buy?
  • What are they Googling?
  • Where do they hang out online?

Creating Demographic Data For Our Avatar


  • Age
  • Gender
  • Location
  • Income
  • Education
  • Occupation
  • Family status
<a href="" target="_self">Mike Ruman</a>

Mike Ruman

Mike Ruman like to starts businesses, including this one, He builds tools to solve his own problems, then modifies them to help others solve their problems. When not solving problems online you can find him hiking in the beautiful Colorado Rocky Mountains.