How To Use Google Business Profile Posts In Your Marketing

Author: Mike Ruman
Looking to improve your search results on Google? One of the best ways to do this is by creating a Google Business Profile post.

This is a simple and effective way to get your business more exposure online and help you show up higher in search results.

To create a Google business profile post, start by logging into your Google account.
Next, navigate to the “My Business” section and click on the “Posts” tab.
Here, you can enter information about your business, such as the latest news or promotions, and upload photos or videos related to your company.

Once you have written your post, be sure to include relevant keywords that will help it show up more prominently in search results for people searching for businesses like yours.

Google Business Profile posts are a great resource to add to your marketing kit and will help you in your local SEO strategy in the short term and long term.

What are Google Posts?

The Google Posts feature on the Google Search and Maps platform allows businesses to create quick, dynamic posts about their products or services. These used to be called Google My Business posts.

Google Business Profile posts are stored in your business profile on Google.

These posts can include text, images, videos, and even links to external content, making them a powerful tool for improving your online visibility and driving more traffic to your website.

These posts appear in the search results and on maps; you may even see them in your social media feed when people share them.

Where do Google Business Profile Posts appear?

Google business profile posts can appear in various places, depending on the search terms used. They may appear in the main search results and the “map” or “knowledge panel” section at the top of the page. Sometimes, they may also appear in local search results or Google ads. As such, it is important to include relevant keywords and optimize your post for maximum visibility.

If you want to ensure your business gets more exposure online and appears higher in search results, creating a Google business profile post is one of the best ways to do this. With just a few simple steps, you can start and start seeing real results for your business!

Google Business Profile Post Types

There are many different types of Google business profile posts that you can create, depending on the type of content you want to share. Some common post types include news updates, promotions and special offers, media listings such as photos or videos, and links to external articles or blog posts.

To get started with your Google business profile post, you must log into your Google Search and Maps account. From there, simply navigate the “My Business” section and click on the “Posts” tab. Here, you can enter information about your business and upload any relevant media, such as images, videos, or PDFs.

Once your post is created, optimizing it for search engines by including your keywords in your headings and descriptions is important.

Make sure every post, regardless of the post type, has a clear CTA button (call to action)

Google Business Profile Update Post

If you’re looking to stay on top of the latest trends in your industry and keep your business ahead of the competition, a Google business profile update post can be a great way to do so.

This post lets you quickly share news about your company or new products, promotions, and other business updates with potential customers.

It’s a great place to start and share announcement offers to potential customers.

Google Business Profile Offer Post

Another popular type of Google business profile post is an offer or promotion. This can be a great way to drive more traffic and sales to your business, especially if you are running a special sale or limited-time promotion. To create an offer post on your Google business profile, simply log into your account and navigate to the “Posts” tab

Google Business Profile Event Post

If your business is involved in events, such as trade shows or conferences, a Google business profile event post can be a great way to get the word out. You can use these posts to share details about the event, including dates, times, and locations.

Google Business Profile Post Image Size

The optimal image size for a Google business profile post depends on the content you share. For images and videos, the recommended dimensions are a minimum of 400px x 300px image or 1280×720 pixels for a video.

To ensure your post is displayed properly on different devices, be sure to use high-quality images that are optimized for both desktop and mobile viewing.

Google Business Profile Post Calls To Action

It is important to include clear calls to action to drive more engagement and conversion with your Google business profile post. Some useful examples of calls to action might include asking users to “click here,” “visit our website,” or “sign up for our mailing list.” By clearly directing users toward the next steps you want them to take, you can increase the overall effectiveness of your posts.

Scheduling Google Business Profile Posts

If you want to plan and schedule your Google business profile posts in advance, several tools can help. Some popular options include CoSchedule, Hootsuite, or Sprout Social.

By using these platforms to schedule your posts in advance, you can ensure that your content is always fresh and timely for users.

How to Measure Google Business Profile Post Effectiveness

There are several ways to measure the effectiveness of your Google business profile post.

One common method is to look at metrics such as click-through rate, engagement rate, and impressions.

You can also analyze factors such as the performance of individual posts over time or whether there is a correlation between search terms and your post performance.

By tracking these metrics and analyzing the data over time, you can gain valuable insights into how your audience responds to your posts and what types of content they find most engaging.

With this information, you can make any necessary adjustments to increase the effectiveness of your future posts.

<a href="" target="_self">Mike Ruman</a>

Mike Ruman

Mike Ruman like to starts businesses, including this one, He builds tools to solve his own problems, then modifies them to help others solve their problems. When not solving problems online you can find him hiking in the beautiful Colorado Rocky Mountains.