Use A Backlink Audit Checklist To Grow Your Business

Author: Mike Ruman
As a marketer, you know the importance of quality backlinks. But do you know how to audit your backlinks properly?

Use this checklist to make sure you’re catching all the essential details.


  • Analyze Your Link Profile to Identify any Low-quality or Toxic links
  • Disavow Any Low-quality or Toxic Links That You Find
  • Check for Broken or Dead Links
  • Check the Quality of Your Website’s Content
  • Make Sure Your Website is Well-designed and Easy to Navigate
  • Conduct a Keyword Analysis to Identify Relevant Keywords For Your Site
  • Monitor Your Competitor’s Backlinks
  • Monitor Your Backlink Profile Regularly to Ensure it Remains Healthy

Analyze Your Link Profile to Identify any Low-quality or Toxic links

Regularly auditing your website’s link profile is an essential task to help ensure your website is well-placed and trusted by search engines.

Low-quality, toxic, paid links are bad backlinks that can hurt your overall ranking and even trigger manual penalties from Google.

You can use a tool like Ahrefs, SEMrush, or Majestic to do this.

To protect your website’s hard-earned reputation, it’s essential to carefully analyze your link profile and take steps to detoxify any malicious or otherwise bad links.

Creating a diversified and natural link profile will help maximize the value of what each link has to offer, ensuring that you’re continually operating at peak performance.

Disavow Any Low-quality or Toxic Links That You Find

If you want your website to succeed, it’s essential to pay attention to how other websites link back to it.

Low-quality or toxic links can harm your website’s rankings and send bad signals to search engines.

Spammers will hit you with negative SEO attacks and send bad link juice to your site.

That’s why it’s essential to regularly check for potentially damaging links and take action when necessary.

By using online tools such as Google Search Console, you can quickly identify any potential issues with your website and then work to swiftly correct them by disavowing any low-quality or toxic links that you find.

Doing this on an ongoing basis will help ensure that your website remains healthy and high-ranking in the long run.

Check for Any Broken or Dead Links

Use a backlink audit tool like Ahrefs or SEMrush to find broken or dead links and then reach out to the website owner to ask them to update the link.

As part of any link-building strategy, you always look for new links in your anchor text. The thing is, sites change, content changes, and some of these links break.

It’s not about the total number of backlinks or the number of referring domains or follow or nofollow links but about building quality links to your site.

Check the Quality of Your Website’s Content

It’s crucial to stay on top of your website’s content to ensure you provide visitors with the highest quality content.

Taking a step back and critically evaluating what’s on your website can be invaluable in improving customer experience, driving customer loyalty, and increasing conversions.

Double-checking your website’s content requires more than a proofreading; look for accuracy and relevancy while abiding by industry regulations.

To really evaluate if your content is as strong as it could be, consider getting an outside point of view from someone familiar with the industry and topics being discussed.

Do a deep dive into your Google Analytics and see where your traffic is coming from and what pages they are looking at. Look at the highest-level linking page and drill down.

Making these minor tweaks in quality can drastically impact engagement and overall user experience.

Make Sure Your Website is Well-designed and Easy to Navigate

With so much competition today, a website that looks great and functions beautifully is essential. It’s important to pay special attention to details like color, fonts, spacing, and usability when designing your website.

Having intuitive menus and easy-to-understand navigation will make it easy for users to find what they are looking for and quickly navigate to other pages or sections.

A great design that focuses on usability is key to providing an excellent browsing experience – it can make all the difference between a user who visits once and one who returns often.

Conduct a Keyword Analysis to Identify Relevant Keywords For Your Site

Conducting a keyword analysis to identify relevant keywords for your website can be a potent tool that can help bring more visitors to your site.

By identifying high-value keywords, you can better target users who are likely to be interested in what you offer.

Using search engine optimization across your site, with the relevant keywords naturally built into the content, helps raise your search engine ranking and gives internet searchers more reasons to click on your website instead of competitors.

Data-driven insights such as this make it easier to adjust content based on user searches and engagement.

A keyword analysis is simply one of many tactics when optimizing your web presence – but certainly, it is an important one that should not be overlooked.

Monitor Your Competitor’s Backlinks

Backlinks are crucial for your SEO, and your competitors should also be building a backlink profile of their own.

Most SEO tools allow you to monitor your backlinks but also your competitors. This is an excellent way to see what they are doing with their SEO strategy.

Setup up a monthly report to monitor your competitor’s SEO and backlinks.

Look at who they are getting backlinks from. What is a guest post? An interview?

Monitor Your Backlink Profile Regularly to Ensure it Remains Healthy

If you are involved in SEO, then regularly monitoring your backlink profile is essential to keeping a healthy website presence.

Keeping track of all the links that point to your page from external sources can be challenging, but doing so will allow you to quickly identify and remediate any issues, such as broken or malicious links.

Keeping your backlink profile in check helps ensure your site’s integrity and strengthens its overall performance, giving you a competitive edge over other pages.

Make it a regular practice to monitor your backlink profile and keep it healthy!

If you want to ensure that your website is effective and successful, you need to pay attention to the quality of your content, the design of your site, and your link profile.

By monitoring these factors regularly, you can ensure that your site remains healthy and informative for users and search engines alike. What other factors do you think are essential for a successful website?

<a href="" target="_self">Mike Ruman</a>

Mike Ruman

Mike Ruman like to starts businesses, including this one, He builds tools to solve his own problems, then modifies them to help others solve their problems. When not solving problems online you can find him hiking in the beautiful Colorado Rocky Mountains.